Job Description: Responsibilities:
• Link between senior agency management, senior clients and account staff.
• Drives day-to-day client management, team development and maintains high-profile influential relationships.
• Manages, motivates and develops their team members.
• Play integral role in strategic PR planning process, ensure that plans integrate with other PR plans in client organization, and proactively adapt plan to reflect change to business and market.
• Initiate regular contact with business press and other senior-level influentials.
• Craft and place stories to provide the business press and senior-level influentials analysis and information relevant to their audiences.
• Oversee team’s service to industry influentials.
• Manage client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep key clients apprised of WE work progress, address issues that appear and solicit feedback from clients, and assess PR results against client expectations. Manage the development of client scorecards and resulting actions.
• When called for, manage crisis communications. Anticipate potential challenges and develop a plan to put forth appropriate positioning to minimize negative perception.
• May forecast, propose and track budgets. Manage single or multiple accounts in the client(s) budget.
Job Requirements: Qualifications:
Education:
• Bachelors degree or above in communications, journalism or related field preferred.
Preferred Experience:
• At least 5 years experience in PR – in an agency and/or within the high tech industry – providing public relations consulting service to high technology clients. 7-8 years experience preferred.
• Established strong relationships with business, technology trade and consumer media and market analysts, and proactively placed stories.
• Minimum of 3 years individual and team management experience, including experience developing a team.
• Minimum of 3 years PR management and execution experience, including developing plans, client management, launch strategies, product positioning, pitching stories to the media, negotiation, budget responsibility, media training a client, messaging and creative tactical ideas.
• Demonstrated creative and strategic mindset.
• Made presentations to groups of all sizes.
• Pitched new business.
• Fluency in English and Chinese (Cantonese)required.
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